Honest ingredients, in full

Every ingredient, explained

Every INCI name used across The Shift Collection, alphabetically, in plain language. This is what's really in the bottle, no marketing names, no vague "proprietary blend"

1

1,2-Hexanediol

A mild preservative and texture enhancer, used instead of harsher alternatives.

3

3-O-Ethyl Ascorbic Acid

A stable, gentler form of vitamin C that brightens without the irritation of pure ascorbic acid.

A

Aloe Barbadensis Extract

Aloe vera extract; soothes and lightly hydrates.

Aloe Barbadensis Leaf Extract

Aloe vera leaf extract; soothes and lightly hydrates.

Aloe Barbadensis Leaf Juice

Aloe vera juice; hydrates and calms.

Anthemis Nobilis Flower Oil

Roman chamomile oil; traditionally used to soothe skin.

Aqua

Water, the base of most water-based formulas.

Argania Spinosa Kernel Oil

Argan oil; nourishes and softens dry skin.

B

Betaine

A humectant derived from sugar beet; helps skin hold moisture.

Butylene Glycol

A lightweight humectant and solvent that helps other ingredients absorb.

Butyrospermum Parkii Butter

Shea butter; replenishes lipids and softens dry skin.

C

C12-15 Alkyl Benzoate

An emollient that gives creams a silky, non-greasy feel.

C13-14 Isoparaffin

A texture agent that helps a cream glide without feeling heavy.

Caffeine

Included for its de-puffing, awake-looking effect on skin.

Cannabis Sativa Seed Oil

Hemp seed oil; nourishing, fatty-acid-rich plant oil.

Caprylic/Capric Triglyceride

A lightweight plant-derived oil that softens skin without feeling greasy.

Caprylyl Glycol

A mild preservative-booster and skin conditioner.

Carbomer

A thickener that gives creams and gels their texture.

Carthamus Tinctorius Seed Oil

Safflower seed oil; a light, nourishing plant oil.

Cetearyl Alcohol

A fatty alcohol that thickens formulas and softens skin, unlike the drying kind.

Cetearyl Glucoside

A gentle, plant-derived emulsifier that helps oil and water blend.

Cetyl Alcohol

A fatty alcohol that thickens and softens, unlike the drying kind.

Citric Acid

Adjusts the formula's pH so it's comfortable on skin.

Citrus Aurantium Dulcis Peel Oil

Sweet orange peel oil; a natural fragrance ingredient.

Cocos Nucifera Oil

Coconut oil; nourishing and emollient.

Cucumis Sativus Fruit Extract

Cucumber extract; lightly soothing and hydrating.

D

Dimethicone

A silicone that smooths texture and helps lock in moisture.

Dimethicone/Vinyl Dimethicone Crosspolymer

A silicone texture agent that gives creams a soft, cushioned feel.

Dioscorea Villosa Root Extract

Wild yam extract; a softening botanical (not a hormonal ingredient, despite the name).

Dipalmitoyl Hydroxyproline

A firming peptide used in place of retinol in RENEW.

Dipropylene Glycol

A solvent and humectant that helps other ingredients dissolve evenly.

Disodium Cocoamphodiacetate

A gentle, coconut-derived cleansing agent.

E

Ethylhexylglycerin

Often paired with Caprylyl Glycol to stretch a preservative system further, with a light skin-conditioning effect of its own.

F

Fragrance

Added scent. Products containing this are flagged as 'Contains fragrance' on their product pages.

Fructooligosaccharides

A prebiotic that supports a healthy skin microbiome.

G

Glycerin

A humectant that draws water into the skin, one of the most well-studied hydrators in skincare.

Glyceryl Acrylate/Acrylic Acid Copolymer

A texture agent that helps thicken and stabilise the formula.

Glyceryl Stearate

An emulsifier and skin-softening agent.

Glycine Soja Oil

Soybean oil; nourishing plant oil.

Glycine Soja Sterols

Soybean-derived sterols that help support the skin barrier.

Glycol Distearate

A texture agent that gives formulas a smooth, pearlescent finish.

Glycol Stearate

An emollient and texture agent.

Glutamic Acid

An amino acid that helps condition and hydrate skin.

Green Tea Infused Fragrant Oil

A naturally fragrant oil infused with green tea; contributes REBUILD's light scent.

H

Helianthus Annuus Seed Oil

Sunflower seed oil; replenishes lipids and softens skin.

Hexylene Glycol

A solvent and texture enhancer.

Hydrogenated Polyisobutene

An emollient that gives rich creams a smooth, non-greasy finish.

Hydrolyzed Soy Protein

A soy-derived protein that helps support skin's firmness.

Hydroxyacetophenone

A plant-derived antioxidant that also helps a preservative system work harder.

Hydroxyethylacrylate/Sodium Acryloyldimethyl Taurate Copolymer

A texture agent that thickens and stabilises the formula.

I

Isoamyl Laurate

A lightweight ester that helps oils rinse cleanly.

Isohexadecane

A texture agent that helps creams spread smoothly.

Isopropyl Myristate

An emollient that helps a cream feel light rather than greasy.

Isopropyl Palmitate

An emollient that softens skin and helps a formula spread easily.

L

Laureth-7

A mild emulsifier that helps the formula's ingredients blend.

Lavandula Angustifolia Oil

Lavender oil; a natural fragrance ingredient.

Limonene

A naturally occurring fragrance component, found in citrus oils. Listed as an allergen per EU labelling rules.

Linalool

A naturally occurring fragrance component, found in lavender oil. Listed as an allergen per EU labelling rules.

M

Melaleuca Alternifolia Leaf Oil

Tea tree oil; included for its natural cleansing properties.

Moringa Oleifera Seed Oil

Moringa seed oil; nourishing plant oil rich in fatty acids.

N

Niacinamide

Vitamin B3; supports the skin barrier, calms redness and evens tone.

O

Olea Europaea Fruit Oil

Olive oil; nourishing and softening.

Oleyl Alcohol

A fatty alcohol that softens skin and stabilises the formula.

Olive Oil PEG-7 Esters

An olive-oil-derived cleansing agent.

Oryza Sativa Bran Oil

Rice bran oil; a light, nourishing plant oil.

P

Palmitoyl Oligopeptide

A signal peptide used in REFRESH to target firmness specifically around the delicate eye area.

Palmitoyl Tetrapeptide-3

Works alongside Palmitoyl Oligopeptide in REFRESH, targeting the same fine-line concerns from a different angle.

Panthenol

Pro-vitamin B5; hydrates and helps skin hold onto moisture.

PEG-100 Stearate

Works alongside Glyceryl Stearate to keep a rich cream's texture from separating.

PEG-150 Distearate

A thickener used in cleansing formulas.

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

An antioxidant that helps protect the formula's oils from breaking down.

Pentylene Glycol

A humectant and mild preservative-booster.

Petrolatum

An occlusive that seals in moisture, especially useful in rich, overnight formulas.

Phenoxyethanol

A widely used, well-studied preservative that keeps the formula safe to use.

Polyacrylamide

Gives REPLENISH's rich cream its body, so the formula holds its texture in the jar.

Polyquaternium-7

A conditioning agent that leaves skin feeling smooth after cleansing.

Polysorbate 20

An emulsifier that helps oil and water-based ingredients blend evenly.

Polysorbate 60

An emulsifier that helps oil and water-based ingredients blend evenly.

Polysorbate 80

An emulsifier that helps oil and water-based ingredients blend evenly.

Propylene Glycol

A humectant and solvent that helps other ingredients absorb.

Pullulan

A plant-derived polysaccharide that gives a light, smoothing finish.

PVM/MA Copolymer

A texture and film-forming agent that helps the formula stay put.

R

Ricinus Communis Seed Oil

Castor oil; helps dissolve makeup and SPF.

Rosa Canina Fruit Oil

Rosehip oil; nourishing plant oil.

S

Saccharide Hydrolysate

A plant-derived humectant that helps skin hold moisture.

Simmondsia Chinensis Seed Oil

Jojoba oil; closely resembles skin's own natural oils.

Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

The thickener behind REFRESH's cushioned, non-drip texture around the eye area.

Sodium Benzoate

A widely used preservative.

Sodium Chloride

Table salt; used here to adjust the formula's texture.

Sodium Citrate

Keeps CALM's pH comfortable for skin that's already reactive.

Sodium Cocoyl Glycinate

A gentle, coconut-derived cleansing agent that doesn't strip skin the way sulfates can.

Sodium Gluconate

Helps stabilise the formula and improve texture.

Sodium Hyaluronate

A form of hyaluronic acid; draws moisture into the skin and helps it hold up to 1000 times its weight in water.

Sodium Hydroxymethylglycinate

A preservative that keeps the formula safe to use.

Sodium Phytate

A stabiliser that helps protect the formula's other ingredients.

Sorbeth-30 Tetraoleate

An emulsifier that helps the cleansing oil rinse off cleanly with water.

Sorbitan Stearate

A plant-derived emulsifier, usually paired with Glyceryl Stearate for a stable, silky texture.

Squalane

A lightweight, plant-derived oil that cushions and softens skin without feeling greasy.

Stearic Acid

A fatty acid that thickens the formula and softens skin.

T

Tamarindus Indica Seed Gum

Tamarind seed gum; a plant-based hydration booster that helps moisture stay put longer.

Tetrahexyldecyl Ascorbate

A stable, oil-soluble form of vitamin C that brightens without irritation.

Tocopheryl Acetate

A stable form of vitamin E; antioxidant protection.

Tocopherol

Vitamin E; an antioxidant that helps protect the formula and skin.

Triethanolamine

Keeps REPLENISH's rich texture at a pH that's comfortable overnight.

V

Vitis Vinifera Seed Oil

Grapeseed oil; a light, nourishing plant oil.

W

Water

The base of most water-based formulas.

X

Xanthan Gum

A plant-derived thickener that gives formulas their texture.